Head of Growth, Deposits Managed (DM)
The Role & Responsibilities:
We are looking for a Head of Growth, DM to lead Versa’s growth agenda by driving data-driven user journeys, optimizing engagement through the Versa app, and delivering initiatives that maximize user lifetime value. This role will lead the Growth Squad while working closely with cross-functional teams to achieve growth targets.
Responsibilities:
- Define & execute growth strategy, set OKRs / KPIs, execute priorities and ensure alignment with business
- Develop and optimize data-driven user journeys that guide different customer personas to the right products (Save, Invest, Retire, Quest) at the right time
- Blend product thinking with data-driven decision-making to optimize conversion funnels, reduce friction, and increase product adoption and guide future strategies
- Apply design thinking practices to empathize user needs and combine with market research to propose best in class customer journey that is aligned with customer needs, business strategy & revenue generation
- Identify capabilities, products, services and experiences required to drive user adoption, repeat visits and repeat engagements.
- Drive growth of daily active user base & increase voluntary time spent by users in Versa app through visual techniques, content & tools/features.
- Identify and work closely with internal stakeholders to identify, build and maintain relationships with external partners to ensure that Versa achieves its growth targets
- Work closely with product, marketing and data teams to align strategies, deliver features, and iterate rapidly
- Identify:
- The need for new product development(s) or integrations that would help achieve growth targets
- Opportunities in the product funnel by closely working with the product team for incremental growth
- Lead, coach, and mentor the Growth Squad – set goals, manage performance, support career development
Job Requirements
- A strategic and forward-thinking mindset candidate with the right experience in product growth roles
- Ideally having backgrounds in fintech or related tech/financial services industries
- Knowledgeable in hyper-personalization, user engagement & interaction concepts and techniques that drive activation & engagement
- Proven track record in driving growth & user engagement for non-transactional banking / wealth / fintech app
- Proven track record of optimizing metrics like activation, retention, cross-sell
- Strong analytical skills & proficient in using data to drive decisions
- Experience in driving financial app growth is advantageous
- Leadership experience – managing team(s), mentoring & performance management
- Excellent communication skills, both verbal & written
- Proficiency in Google/Microsoft Office working applications (Doc/Word, Sheet/Excel etc)
Job Description PDF: Versa JD – Head of Growth, Deposits Managed (DM)
About Versa
Established in 2020, Versa is a digital wealth management app that simplifies saving and investing by creating good money habits. Versa is regulated by Securities Commission (SC) Malaysia and is focused on growing wealth by providing an experience that makes saving & investing seamless, fun and personal.