Marketing Executive (Contract of Employment)
The Role & Responsibilities:
We are looking for someone with excellent creativity and enthusiasm to be part of a larger marketing team whose aim is to raise awareness of new products, brands and services via campaigns and projects. You will collaborate with other members of the marketing and other team(s) to develop ideas.
The Responsibilities:
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Campaign Management & Execution: Coordinate the end-to-end rollout of 360° campaigns. This includes uploading content on campaign pages, FAQs, and T&Cs pages, creating promo codes, ensuring proper tracking link (UTMs) attribution, and identifying/resolving potential operational issues prior to launch
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Data-Driven KOL Management: Manage the influencer marketing pipeline end-to-end as a priority focus. Beyond scouting and negotiating, analyze KOL performance metrics (CPA, engagement rates, and conversion) to determine scalability and ROI
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Vendor & Agency Management: Act as the day-to-day lead for external creative agencies and media vendors. Handle briefings, ensure deadlines are met, and monitor their output against agreed KPIs and service-level agreements
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Copywriting & Content Creation: Support the preparation, setup, and optimization of content across various channels, including push notifications, EDMs, user journeys, social media, campaign landing pages, and educational articles
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Data Analysis & Reporting: Support the team with assigned data analysis tasks. Prepare monthly marketing trend reports and weekly reports tracking the cost-effectiveness and efficiency of external collaborations
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Budgeting & Invoicing: Manage the financial side of partnerships. Process vendor invoices and drawdowns, track monthly spend, and strictly monitor assigned budgets to prevent overspend
Job Requirements
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Bachelor’s degree (preferably in Marketing, Advertising, or Communication) with 2 to 4 years of experience in a Marketing or Account Management role. Experience with heavy vendor/KOL reporting or agency environments is a major plus; fresh graduates with relevant internship experience are also welcome.
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Exceptional written and verbal communication skills in English and Bahasa Malaysia to lead content localization. Must be a persuasive communicator who can build rapport quickly and confidently negotiate with external vendors. Mandarin proficiency will be an advantage.
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A highly organized professional with a “hawk eye” for detail and a strong analytical mindset. Comfortable managing spreadsheets, budgets, and T&Cs while looking past surface-level “likes” to focus on conversion data, efficiency, and ROI.
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Proficient in Google Workspace, combined with a good blend of creativity, execution excellence, and a growth mindset. Experience with design/video tools (Canva, CapCut) and major digital platforms (Google, Meta, TikTok) is a major plus.
Job Description PDF: Versa JD- Marketing Executive
About Versa
Established in 2020, Versa is a digital wealth management app that simplifies saving and investing by creating good money habits. Versa is regulated by Securities Commission (SC) Malaysia and is focused on growing wealth by providing an experience that makes saving & investing seamless, fun and personal.