Senior Copywriter, Growth Squad (Contract of Employment)
The Role & Responsibilities:
We are looking for someone with excellent creativity and good writing skills to be part of a Growth squad. You will be the creative and analytical engine responsible for designing and executing customer sales journeys and engagement campaigns.
Your mission is clear: increase the Deposits Managed (DM) from our existing user base, drive adoption of new features (like auto-debit), and grow the overall investment portfolio of Versa users.
Responsibilities:
- Develop and Execute Sales Journeys: Design, map, and implement end-to-end customer journeys focused on key conversion points, such as converting first-time depositors into repeat, habitual investors.
- Prepare copywriting of in-app messages, push notifications and email to nudge users to invest with Versa.
- A/B Testing & Optimization: Conduct rigorous A/B testing on all communications (email, push, in-app) to continuously improve click-through rates, deposit conversion, and transaction frequency.
- Segmentation: Utilize customer data to create highly targeted user segments for personalized and relevant campaign delivery.
- Customer Lifecycle & Retention Marketing: Implement CRM and email marketing campaigns to engage users, encourage repeat deposits, and reduce churn
- Upsell & Cross-sell Initiatives: Promote new funds, features (e.g., auto-debit), and higher-value products to the existing user base to increase their investment portfolio
- Support implementation of marketing campaigns and marketing operations to achieve business objectives and targets
- Write appropriate copy/content for marketing campaigns and brand strategy, including material for print ads and digital platforms
Job Requirements
- Candidates with more than 2 years of experience in a Growth, CRM, or Customer Lifecycle Marketing role, preferably within a Fintech, E-commerce, or Digital Financial Services environment.
- Writing & Creativity: Excellent creativity and strong copywriting/writing skills with a proven ability to translate product features into engaging, customer-centric benefits.
- Data-Driven: Proficiency in analyzing campaign performance metrics (open rates, click rates, conversion rates, LTV, churn rate) and using data tools (e.g., Google Analytics, internal dashboards) to inform strategy.
- Required language(s): English, Malay
- Mandarin would be an advantage
- Possess a good blend of creativity and execution excellence, with a strong growth mindset
- Proficient in Google Workspace (Google Sheets, Docs, Slides), Canva and social media Instagram, TikTok, Facebook and YouTube.
Job Description PDF: Versa JD – Senior Copywriter, Growth Squad
About Versa
Established in 2020, Versa is a digital wealth management app that simplifies saving and investing by creating good money habits. Versa is regulated by Securities Commission (SC) Malaysia and is focused on growing wealth by providing an experience that makes saving & investing seamless, fun and personal.