Content Marketing Executive (Contract of Employment)
The Role & Responsibilities:
We are looking for someone with excellent creativity and good writing skills to be part of a larger marketing team whose aim is to raise awareness of new products, brands and services via campaigns and projects. You will collaborate with other members of the marketing and other team(s) to develop ideas and promote our product.
Responsibilities:
- Support implementation of marketing campaigns and marketing operations to achieve business objectives and targets
- Conduct market research and competitor analysis to provide actionable marketing strategy and recommendations
- Write appropriate copy/content for marketing campaigns and brand strategy, including material for print ads and digital platforms
- Work with Key Opinion Leaders to create high-quality, engaging content across various formats.
- Interpret creative direction and technical information into persuasive copy concepts
- Collaborate and coordinate projects across teams, including working with analytics, operations and other marketing functions
- Keep up with trends in the e-commerce, digital marketing, social media, and fintech industry developments
The Requirements
- Required language(s): English, Malay, while Mandarin would be an advantage
- Possess a good blend of creativity and execution excellence, with a strong growth mindset
- Proficient in Google Workspace (Google Sheets, Docs, Slides), Canva and social media Instagram, TikTok, Facebook and YouTube. Hands-on experience with CRM tools and analytics tools is a plus.
Job Description PDF: Versa JD -Content Marketing Executive
About Versa
Established in 2020, Versa is a digital wealth management app that simplifies saving and investing by creating good money habits. Versa is regulated by Securities Commission (SC) Malaysia and is focused on growing wealth by providing an experience that makes saving & investing seamless, fun and personal.