Senior Marketing Manager

Marketing

Full Time

The Role & Responsibilities:

You’re responsible for developing and executing marketing strategies to promote Versa. You’ll work closely with the Product team to identify market opportunities, develop compelling campaigns, and drive customer acquisition and retention. This role requires a strategic thinker with a strong understanding of the FinTech industry, excellent leadership skills, and a passion for driving business growth.

Responsibilities:

  • Plan and implement comprehensive marketing strategies to promote the Versa app and drive user conversions
  • Develop strong value propositions and positioning strategies backed by market & consumer data
  • Build brand awareness, generate and nurture leads and traffic into multiple media platforms
  • Steward the company brand and voice; ensure consistency in communication across all assets
  • Establish a growth habit and culture of experimentation. Work with the team to prioritize and implement growth experiments
  • Work closely with the Product team to refine UX, copy, and messaging
  • Develop the careers of those who report directly to you

 


Job Requirements

  • Candidate must possess a relevant Bachelor’s degree
  • At least 8-10 years of relevant marketing experience, both on strategic planning and execution. Experience managing multiple brands or products simultaneously would be a plus
  • Familiar with the entire marketing mix – good knowledge of how and when to leverage different marketing channels from above-the-line and below-the-line communications for brand activation
  • Results-oriented and data-driven – Proven track record of success in utilizing data to create impactful marketing campaigns and meeting business objectives
  • Highly detail-oriented: Ensure high standards of quality of all marketing and communication materials
  • Excellent verbal communication and interpersonal skills

Job Description PDF : Versa JD_ Senior Marketing Manager


About Versa

Established in 2020, Versa is a digital wealth management app dedicated to empower Malaysians from all walks of life to achieve financial wellness. Founded by a group of seasoned financial technology entrepreneurs, the app makes saving and investing simple via its partnership with AHAM Capital, and highly accessible by introducing low entry amounts, low fees and flexibility that allows users to withdraw anytime without incurring penalties. Versa is regulated by Securities Commission Malaysia and is focussed on making more wealth solutions, accessible to Malaysians.

More About Versa